Napoleon to Robert Fulton, Inventor of the Steam Ship
"What, sir, you would make a ship sail
against the wind and currents by lighting a bonfire under
her decks? I pray you excuse me. I have no time to listen
to such nonsense."
In many ways, physician participation in
Cataract Free America® is similar to this exchange between Bonaparte
and Fulton. What was obvious to one was inconceivable to the
other.
Most Referred Patients Pay In Full
Based upon previous program data, over 95%
of patients referred through Cataract Free America® do not
require
the waiver of co-payment, primarily because they already have
supplemental insurance that covers the normal out-of-pocket
expenses or because they have the ability to pay your fees.
Participation in Cataract Free America® will:
-
Increase your volume of fully paying
patients.
-
Dramatically increase conversions to
premium intraocular lenses including
ReSTOR®,
ReZoom®, and
Crystalens®.
-
Provide needed care to the underserved
of your community.
-
Inform all seniors in your community
of services provided by you.
-
Increase awareness of you and your practice
through direct mail.
-
Increase awareness of you and your practice
through paid advertising.
-
Increase awareness of you and your practice
through public relations.
-
Increase your Internet presence through
published press releases.
You Limit Patient Quantity
You decide in advance how many patients
you will accept who have Medicare only, Medicare plus supplemental
insurance, or no insurance at all. You determine at the onset
of participation what you are comfortable with donating.
We Advertise Cataract Free America®
With your underwriting, we
-
Mail a full color multiple-piece direct
mail package describing the benefits of Cataract Free America®
to every household in your defined community with at least
one person over the age of 65. Think of the power of that
message to thousands of the seniors you serve.
-
Purchase display advertising in senior
oriented newspapers that serve your community.
We Promote Cataract Free America®
With your underwriting, we:
-
Send a general press release to all
media serving your community, including information about
you and your participation.
-
Publish a general press release on the
Internet, including information about you and your participation.
-
Provide a targeted press release to
senior service organizations and agencies including information
about your participation and encouraging each to promote
use of Cataract Free America® to their constituents.
-
Send a letter to all optometrists in
your community extolling your participation in Cataract
Free America® and the availability of these benefits to their
patients.
-
Conduct joint interviews with members
of your community's press.
Interested? See
How To Become A Cataract Free America® Provider
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